Since we all agree that in developed world, non-communicable diseases are the greatest challenge for health, we are more and more convinced that the solution lies partly beyond the health care system. The issue is not to be convinced about this, the big question is how. And the answers may be different according to the approach. The World Economic Forum has just released a very interesting report and a toolkit on his topic. Though it is necessary to put together all the pieces of the puzzle, and there is a clear emphasis on a multistakeholder approach, I have the impression of some missing pieces. At least two: incentives and cognitive biases in behaviour and decision making. In this blog, I have pointed out the importance of it - remember Nudge or Mindspace- and I can't see it well reflected in the reports. Although there is a minor reference in the annex, you get the flavour of rational patients and governments, as rational consumers and regulators. The context and our departures from rationality are so important that we have to beware of them. Anyway, the most important is to have a look at the toolkit, not only to the report. The intention is clear, focus on the application.
Cristina Iglesias at Reina Sofia Museum
