The article says:
The range of policy options for alcohol marketing restrictions includes four main categories: no restrictions, voluntary regulation or self-regulation, partial restrictions (e.g., on content, time and place, or particular audiences), and complete bans.Unfortunately you'll not find a clear assessment of the impact of these policies. Only anecdotical facts. Therefore, no prescriptions can be made with sounding evidence. My impression is that somebody should care about the current advertising strategies that are very far from what WHO considered as comercials some years ago.
Conceptual framework on the growth of alcohol corporations, exposure to alcohol marketing, and alcohol-related public health problems.