Behavioral Economics and Public Health
Health behaviors and practices constitute the foundation of good physical and mental health. The leading contributors to the global burden of disease include tobacco smoking, low-quality diets, alcohol abuse, physical inactivity, and obesity. Accordingly, encouraging people to adopt—and maintain—healthy behaviors is a major objective of public health.
Today I recommend this book and this is what you'll find inside:
Chapter 1: An Introduction to Behavioral Economics and Public Health. Christina A. Roberto and Ichiro Kawachi
Chapter 2: Intertemporal Choices for Health. Justin S. White and William H. Dow
Chapter 3: Maintenance of Healthy Behaviors: Forming and Changing Habits. Dennis Rünger and Wendy Wood
Chapter 4: Emotions and Health Decision-Making: Extending the Appraisal Tendency Framework to Improve Health and Health Care. Rebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher Keltner
Chapter 5: Social Norms, Beliefs, and Health. Brent McFerran
Chapter 6: Communicating for action: the importance of memorability and actionability. Jason Riis and Rebecca K. Ratner
Chapter 7:Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change. Zoë Chance, Ravi Dhar, Michelle Hatzis, and Kim Huskey
Chapter 8: Incentivizing Health Behaviors. Kristina Lewis and Jason Block
Chapter 9: Slim By Design: Moving from Can't to CAN.Brian Wansink
Chapter 10: Applying Behavioural Economics in a Health Policy Context: Dispatches from the front lines. Michael Sanders and Michael Hallsworth
Chapter 11: From Choice Architecture to Policy Infrastructure: Multi-Level Theory and the Political Economy of Health Behaviors. Frederick J. Zimmerman
