November 27, 2021

Choosing how to choose (2)

 The elements of choice: why the way we decide matters 

A book on choice architecture. In the last chapter:

Having looked, throughout this book and in this chapter, at choice architecture, both good and bad, there are three things that we should consider going forward:

Choosers are unaware of the effects of choice architecture and do not respond to warning.

Designers can underestimate the effects of choice architecture.

Choice architecture has a larger effect on the most vulnerable.

If these three statements are true, what should we do? One place to start is educating designers and choosers. The education I have in mind is not just pointing out choice architecture and its effects, but also providing an understanding how it works.