The elements of choice: why the way we decide matters
A book on choice architecture. In the last chapter:
Having looked, throughout this book and in this chapter, at choice architecture, both good and bad, there are three things that we should consider going forward:
Choosers are unaware of the effects of choice architecture and do not respond to warning.
Designers can underestimate the effects of choice architecture.
Choice architecture has a larger effect on the most vulnerable.
If these three statements are true, what should we do? One place to start is educating designers and choosers. The education I have in mind is not just pointing out choice architecture and its effects, but also providing an understanding how it works.
