Creative Construction. The DNA of Sustained Innovation
The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex, corporate arteriosclerosis sets in. Over the last three decades, I’ve researched innovation and have had extraordinary on-the-ground experience with big companies and fast-growing ones that have moved beyond the startup stage. The culmination of that work is “Creative Construction,” which yields a new perspective about how bigger companies can leverage scale for competitive advantage in innovation.
You can check in this book how innovation is misunderstood quite often, and how to create a culture, strategy and organizational system that embraces it.
